Abalone Nantes Marathon
Context
How can a marathon evolve its visual language to compete in a global running culture? The challenge was to clarify and amplify the event's unique DNA, moving beyond static iconography to capture the nature of speed and the city's collective energy.
Solution
A dynamic visual framework where movement is the core foundation. Inspired by the runner's flow, the logo lives and breathes through animation. This "motion-first" approach turns the brand into a living system, where a vibrant palette embraces a language of fluid energy and joy.
Branding /
Web Design.
