Silica
Context
Every year, 7 million tonnes of industrial mineral waste are discarded in France, marking the collapse of the 'fast-furniture' model. To bridge the gap between aesthetic desire and ecological reality, I developed Silica: a premium furniture brand that transforms recycled foundry sand into high-end design artifacts through algorithmic 3D printing.
Solution
Transforming industrial waste into objects of desire through a kinetic and technical identity. From the extrusion-modeled logotype to the responsive web experience, every touchpoint constructs a cohesive ecosystem that turns an ecological challenge into a driver of authentic differentiation.
Branding /
Web Design /
Motion Design
