Ted X Nantes
Context
For TEDx Nantes 2025, the theme "É-changer" relies on a French wordplay blending "to Exchange" and "to Change". The goal was to visualize this linguistic duality: the idea that every true exchange inevitably leads to a transformation. How can we visually translate the French wordplay “É-changer” to show that every exchange implies a change?
Solution
As a group project, we decided to materialize the concept through a "mind-flow" metaphor: the portrait represents the listener, while the luminous, fiber-optic swirls symbolize the influx of new ideas. The typographic treatment features a directional arrow over the "e", turning the word into a symbol of forward momentum and evolution.
Event Design
